Event Details
Date & Time
May 7, 2026 8:00 AM - May 7, 2026 5:00 PM
Location
Four Seasons Tunis, Cap Gammarth Tourist Zone, La Marsa, Tunisia
About the Event
Tunisia is progressing its shift towards digital trade, driven by the need to modernise business processes, improve access to finance and strengthen integration into global value chains.
This workshop provides a structured forum to build a shared understanding of digital trade, explore the legal and technical foundations required for adoption, and identify practical actions to accelerate implementation.
Participants will examine how digital tools can be applied across key trade processes, including customs, shipping and trade finance workflows, with a focus on interoperability and international standards.
Collaborative session
A structured working session will bring participants together to contribute to elements of a national roadmap for digital trade.
Focus areas include:
- Legal and regulatory reform
- Banking sector adaptation
- Modernisation of logistics and cross border operations
Format and participation
This is a full day, in person workshop featuring expert led sessions and collaborative discussions.
Advance registration is required. Event materials, including the agenda and presentations where available, will be shared digitally with registered participants.
Topics Covered:
Agenda Highlights
Opening and welcoming speeches
- Khelil Chaibi, President, ICC Tunisia
- Shona Tatchell, Director of the EBRD Trade Facilitation Program
- Ministry of Trade and Export Development
Digitalization of international trade: concepts and impacts
- Pamela Mar, Managing Director, ICC Digital Standards Initiative
- Asma Akremi, Principal – Regional Policy and Strategy, EBRD
Promoting the digitalization of commerce through legal frameworks and public policies
Moderator: Catherine Bridge Zoller, Senior Counsel, EBRD
- Luca Castellani, Senior Advisor, Digital Trade
- Tianmi Stilphen, Lead, Regulatory Affairs and Legal Reform, ICC DSI
- Dr. Leonila Guglya, Digital/Services Policy and Regulatory Affairs Officer at the International Trade Center (ITC)
- Emmanuelle Butaud-Stubbs, Secretary General, ICC France
- Master Yassine Younsi
Special message from the AfCFTA
Talkmore Chidede, Senior Digital Trade Expert, AfCFTA Secretariat
Digitalization of the supply chain: customs, borders, maritime transport, eBLs
Moderator: Mr. Adel Chaabane, Board Member
- Hanane Becha, International Standards Advisor and UN/CEFACT Vice Chair, DigitalTrade, SAS
- Nico De Cauwer, Secretary General, IPCSA
Digitalization of trade finance
Moderator: Sonia Belhaj, Head of the ICC Banking Commission
- Mrs. Lamia Riabi, Attijari Bank
- Mr. Walid Mokrani, UBCI
- Mr. Adel Naouali, BIAT
- Mr. Azmi Bouali, Zitouna Bank
Roundtable discussions and presentation of work: a choice
- Legal and legal framework:
- Natalia Pagkou, Associate Counsel, EBRD
- Mrs. Yosr Hafhouf
- Mrs. Farah Eleuch
- Mrs. Naima Chabbouh
- Mr. Riadh Touiti
- Trade Finance:
- Mrs. Lamia Riabi, Attijari Bank
- Mr. Walid Mokrani, UBCI
- Mr. Adel Naouali, BIAT
- Mr. Azmi Bouali, Zitouna Bank
- Mrs. Sonia Belhaj, President of the Banking Commission ICC Tunisia
- Transportation:
- Mr. Karim Jaffel, World Bank transport expert,
- Mr. Amine Douss, CEO of Vectorys Tunisia,
- Mr. Xavier Collignon, CEO of CMA CGM Tunisia
- Mr Mohamed El Euch, CEO of ULC Logistics
- Ridha Arjoun
- Aref Alouane