Similarweb

Similarweb is an AI-powered digital data and market intelligence company that provides data-driven insights into website traffic, consumer trends, and competitive analysis. Its platform offers a 360-degree view of digital activity, helping businesses identify growth opportunities, benchmark performance against competitors, and understand digital consumer journeys. While primarily a software-as-a-service provider, the company’s intelligence solutions are used by brands for digital marketing, sales intelligence, and e-commerce optimization, which often intersect with broader treasury and payments market analysis.

The company operates globally, with headquarters in New York, United States, and offices across nine countries, including the United Kingdom, Japan, and Israel. It serves a global client base that includes major multinational brands. Through recent strategic efforts, such as the integration of its retail intelligence suite with acquisitions like XPLN, Similarweb has expanded its capabilities in digital shelf analytics and price monitoring, providing deeper context to commerce and payment-related digital activity.