

Affirm
Affirm is a financial technology company that provides flexible payment solutions for consumers and merchants through instalment based financing. Founded in 2012, the company enables customers to spread the cost of purchases over time with transparent repayment terms and no hidden fees. Its platform integrates directly with online and in store retailers, allowing shoppers to choose tailored payment plans at checkout across sectors including retail, travel, healthcare, and lifestyle services.
The company focuses on creating a more transparent and accessible alternative to traditional credit products. By combining real time underwriting technology with consumer friendly repayment structures, Affirm supports merchants looking to improve conversion rates and customer loyalty while helping consumers manage spending more effectively. The business has expanded internationally and continues to strengthen its presence within digital commerce and payments infrastructure.